Ford EcoSport pioneered the SUV category in Brazil. And since its release, it took the Freedom territory for itself in its communication. But with the arrival of new competitors in the Brazilian Market, the Freedom territory is no longer a hegemonic one of EcoSport.
ATherefore, to remain competitive and relevant in this market, brands must always be creating new experiences for their clients.The Ford EcoSport was made for the adventurous; those who like to go further and discover new places.
And for the consumers to make the most out of their stay, we created the Hotel EcoSport. The first spare tire cover that is also a tent. An exclusive hotel accompanying EcoSports owners wherever they go. With convenient design, it is easy to assemble and carry along with your EcoSport. The world’s only hotel with as many stars as you want, where guests have natural air conditioning, private beaches, no scheduled check-ins and can also choose the room’s view.