One interesting thing about me is my sense of location. I have never had a chance to test this in zero gravity, but under normal conditions, I have a very high level of accuracy when someone asked me where the north is.

With my career, I also always knew where I would like to go, but I had no idea how. Within the creative teams I would have to choose: forms or texts. Once, a superior came up to me and said, "Dear Icaro, you can not think you can continue to be an art director and copywriter. You need to define yourself."

The third bank of the river was always more charming and opened up a universe of possibilities when I combined it with technology.

Did I get where I wanted to go? Of course not! The destiny of creative projects is invisible, but contributing with society experiencing the possibilities that haven't exist yet has become my purpose.

If you want to give your next step, but are not sure how, I'd love to help ;)


Inventor with huge background in communications, design, technology, art and mobility, based in São Paulo. Over 20 years of experience inside agencies, productions companies and educational institutions like J. Walter Thompson, DraftFCb, Mather, Mackenzie and clients as Facebook, Budweiser, Volkswagen, Toyota, Nestle, Vivo, P&G, Discovery Channel, Vodafone and Warner.

Last professional experience at Mutato/WPP, as Vice President Creative.

Check Linkedin profile to have further information or contact at icarodeabreu@gmail.com.


Wired to Wear - Museum of Science & Industry - Chicago, 2019


Hacktown - Invention Journey, Santa Rita do Sapucaí, 2019

Gramado Summit - Invention Journey, Gramado, 2019

Proxxima - Como a Cultura Maker transformou o marketing, São Paulo, 2019

Fórum eventos - Invention Journey, São Paulo, 2019

SXSW - Invention Journey, Austin, 2019

PixelShow - Makers, São Paulo, 2018

PixelShow - Só se for pra causar, São Paulo, 2018

CCSP Festival - Metodologias criativas, 2018

YouPix - Makers & Creators, São Paulo, 2018

Anhembi Morumbi - Invention Journey, Campinas, 2018

Senac - Invention Journey, Campinas, 2018

Wear it Smart - Montreal, 2018

Miami AdSchool - Prototype is Cool edition event, 2018

11º Campus Party - Panel, São Paulo, 2018

Pixel Show - Panel, São Paulo, 2017

Creative Congress, 2017 - Anhembi-Morumbi University

Rethink Business Conference, 2017 - Tohmie Ohtake

Creative Congress, 2016 - SENAC University

II Communication Congress, 2016 - ESPM University

Rethink Business Conference, 2015

23º Broadcast&Cable Congress, 2014

Startup Mentoring Sebrae, 2014

III Fórum Transmídia, 2014 - FAPCOM University

Simpósy of Tecnology, 2014 - São Judas Tadeu University

7ª Audiovisual Congress, 2013 - Cásper Líbero University

II Transmídia Congress, 2012 - ESPM University

Semancol - Language and Communication, 2010 - Unifev University

Communication Week, 2007 - Anhembi-Morumbi University


D&AD: Yellow - Digital Design; Wood - Innovative Use of Beta Technology; Wood Impact - Health & Wellness

Cannes Lions: Silver - Brand Experience & Activation; Silver - Mobile; Bronze - PR; Bronze - PR; Bronze - Brand Experience; Bronze - Sustainable; Bronze - Direct

One Show: 1 Silver - UX/UI; 1 Silver - Intelectual Property; 2 Bronze

Clio: Silver - Health; Bronze - Direct

One Show: Silver - Mobile, Physical Product & Mobile Integration

Wave Festival: Gran Prix - Brand Experience & Activation; 2 Golds; Silver; Bronze - Direct, Bronze - Mobile

Effie: Gold - Positive impact; Bronze - Brand Experience

El Ojo: Silver - Direct

Webby Awards: Winner Apps - Mobile and Voice-Experimental & Innovation; 2nd people's voice - Corporate Social Responsibility Campaigns

Fast Company's Innovation by Design

Academic experience

"Prototype is cool" prototype course, 2016 - Mackenzie University

"Robótic with trash", 2016 - Fábrica de Cultura, São Paulo Government

"Robótic with trash", 2015 - Fábrica de Cultura, São Paulo Government

"Mariana Disaster", 2015 - Make-a-thon

Prototype course, 2015 - Make-a-thon

CCSP Festival, 2015 - Make-a-thon

Film, edit, post-production volunteer teacher - Gol de Letra Foundation, 2003