About

Every passing day, the world seems to grow increasingly enigmatic, making it imperative to embrace complexity to tackle societal issues. This is where the science of design comes in, and for the past decade, I have been treading this path with a customer-centric approach to continually develop innovative projects.

My pursuit has resulted in an in-depth knowledge of the creative process, and my M.A. degree from the University of São Paulo - one of the world's leading institutions for Design and Architecture - has allowed me to create an agile method that relies on storytelling, AI and prototypes to create revolutionary products. This method called the Invention Journey, was developed over a three-year period of research and aims to accelerate innovation based on the works of Tim Brown, John Maeda, and David Kelley.

With this combination of expertise, I was able to take to the TEDx stage as a speaker and lead numerous courses and hundreds of lectures at events around the world. In addition to this, I have delivered exceptional experiences that consistently drive engagement among individuals and businesses alike.

My approach has led to multiple international accolades, including Cannes Lions, One Show, D&AD, Webby Awards, and El Ojo. My work has also been featured in Fast Company, TechCrunch, and Forbes, and has even found a place in the permanent exhibition at the Chicago Museum and the Buenos Aires Bienal of Art.

As a creative executive, I am now merging this methodology with business strategy in Metaverse experiments, allowing me to prototype and scale up best practices as we explore a new digital era built on 5G and high-performance GPUs.

On the other hand, my work with the entertainment industry, both with emerging and established artists, has focused on strategy, concept, and production, enhancing their visibility through new digital media.

As a branded content specialist, I have mentored artists and offices, translating their vision into a solid strategy that creates new revenue streams and improves existing ones, based on data-driven decisions and a constant process of testing and learning.

The future of innovation may be unknown, but my purpose is to experience the possibilities that have yet to exist.

Experience

Inventor with huge background in communications, design, technology, art and mobility, based in São Paulo. Over 20 years of experience inside agencies, productions companies and educational institutions like J. Walter Thompson, DraftFCb, Mather, Mackenzie and clients as Facebook, Budweiser, Volkswagen, Toyota, Nestle, Vivo, P&G, Discovery Channel, Vodafone and Warner.

Last professional experience at Mutato/WPP, as Vice President Creative.

Check Linkedin profile to have further information or contact at icarodeabreu@gmail.com.

Exibitions

Wired to Wear - Museum of Science & Industry - Chicago, 2019