Every year Ford Trucks creates a different calendar to distribute on their dealerships. But in fact, truckers don’t use this calendar. It’s their families who use it. So we decided to create a calendar especially for them.
Truck drivers carry all types of load: wood, rocks, foods, etc. But the heaviest load is the one their families carry: the missing of a family member. So we created a calendar that not only gives you the dates, but by using a mobile device it communicates with a location device installed on the truck and alerts the truck driver’s family when he is coming back home (less than 1 mile from home).