Conceived by Dentsu and Toyota, the Prius Challenge presents the advantages of the Prius hybrid technology through a controlled Neurosky biosensor.

It was a co-created project where: - We produced track, cut in CNC and applying the conductive mesh; - Design of the model and coordinate its execution; - Modeling slot cars, 3D printing and painting; - Neurosky customization; - And all the mechanics of participation that joins Neurosky, Arduinos and Processing, besides the participation ranking.

The action attracted more than 4,000 players, noticed by biggest Brazilian media like Jornal Nacional, SBT Rio, and in the main publications on automobiles in.