About
One interesting thing about me is my sense of location. I have never had a chance to test this in zero gravity, but under normal conditions, I have a very high level of accuracy when someone asked me where the north is.
With my career, I also always knew where I would like to go, but I had no idea how. Within the creative teams I would have to choose: forms or texts. Once, a superior came up to me and said, "Dear Icaro, you can not think you can continue to be an art director and copywriter. You need to define yourself."
The third bank of the river was always more charming and opened up a universe of possibilities when I combined it with technology.
Did I get where I wanted to go? Of course not! The destiny of creative projects is invisible, but contributing with society experiencing the possibilities that haven't exist yet has become my purpose.
If you want to give your next step, but are not sure how, I'd love to help ;)
Experience
Inventor with huge background in communications, design, technology, art and mobility, based in São Paulo. Over 20 years of experience inside agencies, productions companies and educational institutions like J. Walter Thompson, DraftFCb, Mather, Mackenzie and clients as Facebook, Budweiser, Volkswagen, Toyota, Nestle, Vivo, P&G, Discovery Channel, Vodafone and Warner.
Last professional experience at Mutato/WPP, as Vice President Creative.
Check Linkedin profile to have further information or contact at icarodeabreu@gmail.com.
Exibitions
Wired to Wear - Museum of Science & Industry - Chicago, 2019
Lectures
Hacktown - Invention Journey, Santa Rita do Sapucaí, 2019
Gramado Summit - Invention Journey, Gramado, 2019
Proxxima - Como a Cultura Maker transformou o marketing, São Paulo, 2019
Fórum eventos - Invention Journey, São Paulo, 2019
SXSW - Invention Journey, Austin, 2019
PixelShow - Makers, São Paulo, 2018
PixelShow - Só se for pra causar, São Paulo, 2018
CCSP Festival - Metodologias criativas, 2018
YouPix - Makers & Creators, São Paulo, 2018
Anhembi Morumbi - Invention Journey, Campinas, 2018
Senac - Invention Journey, Campinas, 2018
Wear it Smart - Montreal, 2018
Miami AdSchool - Prototype is Cool edition event, 2018
11º Campus Party - Panel, São Paulo, 2018
Pixel Show - Panel, São Paulo, 2017
Creative Congress, 2017 - Anhembi-Morumbi University
Rethink Business Conference, 2017 - Tohmie Ohtake
Creative Congress, 2016 - SENAC University
II Communication Congress, 2016 - ESPM University
Rethink Business Conference, 2015
23º Broadcast&Cable Congress, 2014
Startup Mentoring Sebrae, 2014
III Fórum Transmídia, 2014 - FAPCOM University
Simpósy of Tecnology, 2014 - São Judas Tadeu University
7ª Audiovisual Congress, 2013 - Cásper Líbero University
II Transmídia Congress, 2012 - ESPM University
Semancol - Language and Communication, 2010 - Unifev University
Communication Week, 2007 - Anhembi-Morumbi University
Awards
D&AD: Yellow - Digital Design; Wood - Innovative Use of Beta Technology; Wood Impact - Health & Wellness
Cannes Lions: Silver - Brand Experience & Activation; Silver - Mobile; Bronze - PR; Bronze - PR; Bronze - Brand Experience; Bronze - Sustainable; Bronze - Direct
One Show: 1 Silver - UX/UI; 1 Silver - Intelectual Property; 2 Bronze
Clio: Silver - Health; Bronze - Direct
One Show: Silver - Mobile, Physical Product & Mobile Integration
Wave Festival: Gran Prix - Brand Experience & Activation; 2 Golds; Silver; Bronze - Direct, Bronze - Mobile
Effie: Gold - Positive impact; Bronze - Brand Experience
El Ojo: Silver - Direct
Webby Awards: Winner Apps - Mobile and Voice-Experimental & Innovation; 2nd people's voice - Corporate Social Responsibility Campaigns
Fast Company's Innovation by Design
Academic experience
"Prototype is cool" prototype course, 2016 - Mackenzie University
"Robótic with trash", 2016 - Fábrica de Cultura, São Paulo Government
"Robótic with trash", 2015 - Fábrica de Cultura, São Paulo Government
"Mariana Disaster", 2015 - Make-a-thon
Prototype course, 2015 - Make-a-thon
CCSP Festival, 2015 - Make-a-thon
Film, edit, post-production volunteer teacher - Gol de Letra Foundation, 2003